Data Analysis

Data analysis is a process of inspecting, cleansing, transforming, and modelling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.

The methods you use to analyze data will depend on whether you're analyzing quantitative or qualitative data.

Data Decision

First, you'll need to set clear objectives. What do you want to gain from your data analysis.This will help you determine the type of data that you'll need to collect and analyze, and which data analysis technique you need to apply.

Data Collection

Data is everywhere, and you'll want to bring it together in one place ready for analysis.Whether you're collecting quantitative or qualitative data, Excel is a great platform for storing your data, or you could connect data sources directly to your analysis tools via APIs and integrations.

Data Cleaning

It's likely that unstructured data will need to be cleaned before analyzing it to gain more accurate results. Get rid of the noise, like special characters, punctuation marks, stopwords (and, too, she, they), HTML tags, duplicates, etc. Discover some more in-depth tips on how to clean your data.

Data Analysis

Once your data has been cleaned it will be ready for analysis. As you choose topics to focus on and parameters for measuring your data, you might notice that you don't have enough relevant data. That might mean you have to go back to the data collection phase.

Data Interpretation

Remember the goals you set at the beginning?Now you can interpret the results of your data to help you reach your goals. Structure the results in a way that's clear and makes sense to all teams. And make decisions based on what you've learned.

Data Visualization

Dashboards are a great way to aggregate your data, and make it easy to spot trends and patterns. Some data analysis tools, like MonkeyLearn, have in-built dashboards or you can connect to your existing BI tools. Check out MonkeyLearn's data dashboard, below, and try out the public data visualization dashboard, where you can slice and dice your data by topic, keyword, sentiment, and more.